Elevator Pitch

During my elevator pitch, I introduced my concept for the cafe business that also focuses on an educational aspect through classes.  I tried to be relaxed and convey enthusiasm about the idea, although I was a bit nervous as well when actually pitching it, but it did feel like good practice.  I feel like my pitch was not as clear and concise as it should be, had it been a real elevator pitch.  I don’t think I made it compelling enough for potential investors or partners, and I need to look into how to tighten up the pitch.  I think having facts and data would help demonstrate how the idea is unique and there is a market there for education in the coffee space.  Being able to cite various industry trends and trajectories would also help with credibility in my pitch.  I found myself rushing a bit and forgetting a few points that I should have made in the pitch, so in the future I think I also need to emphasize slowing it down a bit, and having a short and very focused statement.  Including a breakdown of projected expenses and potential returns would help draw in the investor as well, as that is probably what they mainly want to hear about if they put money into the business.  One last thing, is that I think that I also need to be more prepared for follow up questions about the industry, as I feel I fumbled over a few of them.  Overall I think it went ok for my first pitch, and highlighted the importance of practice, preparation, and conciseness in a pitch.

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