Products, Pricing, Customers

    When I picture my business, I see it built around teaching people how to make great coffee through hands-on classes. At the same time, I plan to run a traditional café so customers can see we genuinely know how to make high-quality drinks. After all, if the coffee we serve isn’t high quality, why would anyone trust us to teach them? In that sense, the coffee we sell acts like advertising for our classes, showing customers what they can learn.

    To boost sales, especially during the holiday season, I want to offer coffee-making packages. These could include beginner kits like maybe a simple pour over setup or entry-level espresso machine along with more advanced bundles for those who want to refine their brewing skills. Each package would come with a coupon or voucher for our classes, encouraging people to deepen their knowledge and return for more experiences. This not only expands our product range but also strengthens our reputation as a go to spot for coffee lovers at all skill levels.

    In terms of pricing, classes will cost between $40 and $50 per person, and we’ll need at least eight students per class to make it worthwhile. Each student brewing station will be about $500 to set up, covering essentials like the espresso machine, grinder, and basic tools. We also need to plan for ongoing expenses like beans, milk, and equipment maintenance. By balancing these costs with the class fees, attractive packages, and a solid café experience, the goal is to become the top choice for anyone seeking both an excellent cup of coffee and the know how to make it at home.

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